Dell started accepting bitcoins as a means of payment: Alienware laptops are offered on the company’s official website with 10% discount to BTC-paying customers.
The company has outperformed the annual production turnover of their predecessor Dish Network, an American satellite TV provider accepting Bitcoin payments since May 2014, to become the largest BTC-friendly enterprise in the world. Coinbase served as Bitcoin-payment operator for both Dish and Dell.
According to Paul Walsh, Dell’s Commerce Services CIO, the company was able to successfully integrate Bitcoin in record-breaking 14 days. Walsh noted that quick response to customer needs, with Bitcoin payments being one of them, is Dell’s one of the most important principles.
Michael Dell, who founded the company in 1984, announced Bitcoin integration on his Twitter page. His entry scored 752 retweets, propelling the #dellbitcoin hashtag to the very top of Twitter’s chart.
Despite the size of their initial capital amounting to $1000, Dell Inc. shortlisted in “Fortune 500” during its fledgling years already. Currently, having celebrated their 30th anniversary, the company rightfully ranks 3rd in the list of the world’s largest computer manufacturers.